AutoMax Asks:We are in 20 Dealerships this week Recruiting and Training Salespeople,150-200 new people into our industry this week alone. Other than being Committed,what do you feel they will need to do to succeed?
Posted by Craig Lockerd at 3/29/2010 4:18 PM 
Categories: Automotive
Tags: training craig lockerd car dealers AutoMax youtube AutoMax Recruiting
Categories: Automotive
Tags: training craig lockerd car dealers AutoMax youtube AutoMax Recruiting
Several answers from this recent post on Facebook
1) have the right attitude to succed rhen focus on the training and practice drill and rehearse daily
2) Believe in yourself that you can do what you put your mind to do ..surround yourself with good and talented people who are successful, treat everyday like the last day of the month and most of all when you make a sale ask for referrals....
I've been on the biz for aright at 20years and I always continue to learn something everyday and the product ... See Moreknowledge always need to be at the top of your list due to the products are always changing and competitors are always looking for "your client/customer " ...
3)AutoMax Recruiting
1) have the right attitude to succed rhen focus on the training and practice drill and rehearse daily
2) Believe in yourself that you can do what you put your mind to do ..surround yourself with good and talented people who are successful, treat everyday like the last day of the month and most of all when you make a sale ask for referrals....
I've been on the biz for aright at 20years and I always continue to learn something everyday and the product ... See Moreknowledge always need to be at the top of your list due to the products are always changing and competitors are always looking for "your client/customer " ...
3)AutoMax Recruiting
Attitude is key,agreed.....and Karen I like what you say about a person's "peer group" hang around knuckleheads,you at best can become King of the Knuckleheads.
That last day of the month thing is hard for 'Greenpeas to relate to yet so important.
Aaron how do you think we can get people to "rehearse" daily?? No doubt that;'s important but who really does that?...who would "police" it?
4) What better way to start each day? partner up, walk the inventory...go check out the new trade ins etc. and rehearse something each day. Its the sales manager's job to "sell" the idea to the sales people. Call it batting practice. A baseball game does not start without batting practice. Each day practice something new. Now I'm I'm preaching to the choir, I don't have to tell you how much better you'd be
5) AutoMax Recruiting
That last day of the month thing is hard for 'Greenpeas to relate to yet so important.
Aaron how do you think we can get people to "rehearse" daily?? No doubt that;'s important but who really does that?...who would "police" it?
4) What better way to start each day? partner up, walk the inventory...go check out the new trade ins etc. and rehearse something each day. Its the sales manager's job to "sell" the idea to the sales people. Call it batting practice. A baseball game does not start without batting practice. Each day practice something new. Now I'm I'm preaching to the choir, I don't have to tell you how much better you'd be
5) AutoMax Recruiting
all true ...now who is going to "motivate" the sales managers to do that for the salespeople?
I know when I ran stores I had all good intentions of doing this and that each day to help either my salespeople or my managers be more suceesful....but then...."realiity" set in...
6)
I know when I ran stores I had all good intentions of doing this and that each day to help either my salespeople or my managers be more suceesful....but then...."realiity" set in...
6)
I think it is the job ..of the F & I Director. If there is one !!
If no Director...Then the Servicing Co. selling products to the Dealer. In house training..after they come back from AutoMax. Or my company Maximus auto Group. That is what we do ...much harder than just dropping off products!!!
To answer your question..WHO does it? Only the Professionals....those who have a CAREER...NOT A JOB !!
I have 39 years in our Industry and it has always been a
Professional Career. Your friend ...Sparky
7)
9)AutoMax Recruiting
11) AutoMax Recruiting
If no Director...Then the Servicing Co. selling products to the Dealer. In house training..after they come back from AutoMax. Or my company Maximus auto Group. That is what we do ...much harder than just dropping off products!!!
To answer your question..WHO does it? Only the Professionals....those who have a CAREER...NOT A JOB !!
I have 39 years in our Industry and it has always been a
Professional Career. Your friend ...Sparky
7)
How about the Automax Trainer? Set a daily goal with the Sales Manager. Call/Text each morning ask...what are you up against today? how many appointments? How many ups yesterday?, how many sold? Whats todays batting practice topic?
8)Last week we discussed Coaches. Sales Managers need someone to coach them, who better than Automax?9)AutoMax Recruiting
Wow this is great stuff people.....I have a national conference call each Tuesday morning with our 27 trainers....this will be talked about.
I really do feel it takes a third party to move everything along...the coaching aspect is very important,that's why Professional sports teams have so many...
Professional Career is so true Sparky....I have been at this 37 years myself and the guys I was around back then were just different....How do we find and DEVELOP people into Professionals?
10) The same way they put their "best foot forward" at the job interview they must do this w/ customers. You and the stores interview to see if they can be your salesperson. The customer is doing the same thing; interviewing them to see if they can be that customer's salesperson.I really do feel it takes a third party to move everything along...the coaching aspect is very important,that's why Professional sports teams have so many...
Professional Career is so true Sparky....I have been at this 37 years myself and the guys I was around back then were just different....How do we find and DEVELOP people into Professionals?
11) AutoMax Recruiting
ahhhhh...great point...and the client must feel that they are LIKED by the salesperson.
It really is about relationships
12)
It really is about relationships
It is a little like having a greeter at a sale. If you want to know the real count a 3rd party person will get the job done. Every Mgr at the stores are maxed out with there day to day responsibilities, most do not have time or the want and desire to train salespeople or any other department for that matter. The need part is there just forgotten ... See Moreabout. Alliances with pro's to go in and train all aspects of profit centers in each store is the NEED! For example F&I, after sell products, prospecting, from service to sales is what every dealership SHOULD be doing. Then next month rotate it all again. Menu selling "the total package" would service all of us best and the stores as well. Having dealers forecast 6 months out training and support for each department every week. No skips. These stores could do nothing but grow!
Comments