Craig Lockerd http://craiglockerd.com Leader - Coach - Speaker Mon, 22 Jun 2015 18:05:19 +0000 en-US hourly 1 40457493 How to Recruit Automotive Techs *The Recruiter* Episode 8 http://craiglockerd.com/how-to-recruit-automotive-techs-the-recruiter-episode-8/ Mon, 22 Jun 2015 18:05:19 +0000 http://craiglockerd.com/?p=253 How to Recruit Automotive Techs *The Recruiter* Episode 8

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How to Recruit Automotive Techs *The Recruiter* Episode 8

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*The Recruiter* Episode 7 ( Key words, Student Loan Repayment,Help Wanted Ads) http://craiglockerd.com/the-recruiter-episode-7-key-words-student-loan-repaymenthelp-wanted-ads/ Mon, 22 Jun 2015 18:02:23 +0000 http://craiglockerd.com/?p=251 *The Recruiter* Episode 7 ( Key words, Student Loan Repayment,Help Wanted Ads)

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*The Recruiter* Episode 7 ( Key words, Student Loan Repayment,Help Wanted Ads)

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*The Recruiter* Episode 6 What is the Job Seeker Really Looking For? http://craiglockerd.com/the-recruiter-episode-6-what-is-the-job-seeker-really-looking-for/ Mon, 22 Jun 2015 16:48:44 +0000 http://craiglockerd.com/?p=243 *The Recruiter* Episode 6 What is the Job Seeker Really Looking For?

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*The Recruiter* Episode 6 What is the Job Seeker Really Looking For?




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*The Recruiter* Episode 5 Help Wanted Ad Description http://craiglockerd.com/the-recruiter-episode-5-help-wanted-ad-description/ Mon, 22 Jun 2015 16:46:15 +0000 http://craiglockerd.com/?p=240 *The Recruiter* Episode 5 Help Wanted Ad Description

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*The Recruiter* Episode 5 Help Wanted Ad Description


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The Recruiter: Episode 4- People Use Google to Find Jobs http://craiglockerd.com/the-recruiter-episode-4-people-use-google-to-find-jobs/ Mon, 22 Jun 2015 16:10:47 +0000 http://craiglockerd.com/?p=234 The Recruiter: Episode 4- People Use Google to Find Jobs

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The Recruiter: Episode 4- People Use Google to Find Jobs



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* The Recruiter* Episode 3 Law of Diminishing Return http://craiglockerd.com/the-recruiter-episode-3-law-of-diminishing-return/ Mon, 22 Jun 2015 16:07:02 +0000 http://craiglockerd.com/?p=232 The post * The Recruiter* Episode 3 Law of Diminishing Return appeared first on Craig Lockerd.

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* The Recruiter* Episode 2 http://craiglockerd.com/the-recruiter-episode-2/ Mon, 22 Jun 2015 15:37:10 +0000 http://craiglockerd.com/?p=229 The post * The Recruiter* Episode 2 appeared first on Craig Lockerd.

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The Recruiter http://craiglockerd.com/the-recruiter/ Mon, 22 Jun 2015 14:26:03 +0000 http://craiglockerd.com/?p=223 First in the series ” The Recruiter”

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First in the series ” The Recruiter”



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WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY????? http://craiglockerd.com/when-the-heck-should-i-hire-more-people-and-how-many/ http://craiglockerd.com/when-the-heck-should-i-hire-more-people-and-how-many/#comments Thu, 06 Nov 2014 23:10:29 +0000 http://craiglockerd.com/?p=217                             WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY????? Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on [...]

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                            WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????

Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this economic law. Let me give you an example. Let’s say you have an acre of land and you want to plant apple trees there. You hire a young kid to help you plant these apple trees. He comes in the first day plants two apple trees in this one acre of land. The next day he comes and he brings a friend with him you also hire him. Each of them plants two trees and you have four trees for that day. The next day they bring another friend and you got three kids planting these apple trees and they each plant two for a total of six apple trees planted for that day. The next day they bring  a fourth person, they go to work planting  apple trees, the first three kids plant two each but the fourth kid only plants one and then you hire another and another and another and at some point the number of trees being planted by each person is going to diminish. Your return is going to diminish based on the output from the  workers that you put in that one acre of land so what does this have to do with hiring people in the car business? Here’s our opinion there are three stages in the Law of Diminishing Return,  input increases output, input  equals output , input decreases output. Most dealers never get to that third stage, what we refer to in the car business as flooding the floor.

I’m not advocating flooding the floor at all, however I want to make my decision on when to hire and how many to hire is based on economics not based on any other formulas, not based on traffic count {Who is REALLY counting the traffic?} not based on “number of desks or offices I have available” or “that’s what we normally run with”. The physical layout of your property or size is a factor that doesn’t change; the only factor that’s going to change is the number of people that you bring in to do their jobs, to sell, to work in BDC, Internet, Service, Body Shop, Parts, Admin, etc. Every department uses the same economic law, now when all the factors are the same and the only factors that change are the number of people that you hire at some point this is obviously when the output will start to diminish. You’re going to see that the morale goes down, sales go down, so you’re going to want to change a factor or  two  that will increase your sales and service revenues . How to vastly increase sales and revenues without buying more land or breaking the bank with additional costs and promotions will be covered in my next blog about #automotiverecruitment .

ABS….Always be Staffing My Friends

Craig Lockerd

Founder/President; AutoMax Recruiting and Training

President; AutoMax Hire

V.P.; Recruitment HQ

800-878-5090

clockerd@automaxrecruiting.com

http://www.automaxrecruitingandtraining.com/

 

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Internet Sales 20 Group Atlantic City-Craig Lockerd End of Presentation http://craiglockerd.com/internet-sales-20-group-atlantic-city-craig-lockerd-end-of-presentation/ Mon, 05 May 2014 14:01:43 +0000 http://craiglockerd.com/?p=213 http://www.automaxrecruitingandtraining.com/ Craig Lockerd the Owner of AutoMax Recruiting and Training and AutoMax Talent Network. The end of the is20g workshop. Dont judge a book by itys cover in an interview or your clients.Every new hire should learn this and also to treat every person that we come in contact with as though they will be [...]

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http://www.automaxrecruitingandtraining.com/ Craig Lockerd the Owner of AutoMax Recruiting and Training and AutoMax Talent Network. The end of the is20g workshop. Dont judge a book by itys cover in an interview or your clients.Every new hire should learn this and also to treat every person that we come in contact with as though they will be dead tonight at midnight, extend to people, love car and kindness.
http://www.jobs.net/jobs/automax-recruiting-and-training/en-us/
Worldwide Automotive Recruitment

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